From Tradition to Transformation: Customer Engagement

Source: Salesforce's 'State of the Connected Customer' Study, 6th Edition

53%

of customers prefer engaging through digital channels.

50%

of retailers already offer high-tech services like (AR) to enhance their store experience.

44%

of retailers plan to provide Value-Added Services, such as AR (Virtual Try-On).

93%

of customers place their trust in emails for business interactions.

of customers prefer self-service portals for assistance.

72%

68%

of customers would avoid chatbots if they had a bad experience.

of customers expect immediate human interaction when they contact a company.

77%

59%

of business buyers believe that most sales representatives do not truly invest the time to understand their needs.

71%

of customers prioritize service quality when making purchasing decisions.

of millennials are open to paying extra for exceptional service.

59%

55%

of customers feel they interact with separate departments, not the whole company.

of customers anticipate that all company representatives possess consistent information about them.

70%

74%

of customers expect the ability to perform any task online that they traditionally did in person or via phone.

Thanks.!

Abhinav Gupta
Salesforce MVP(8x) & Enthusiast,
Founder Concret.io