Unlocking the Puzzle of Modern
Customer Wants

Source: Salesforce's 'State of the Connected Customer' Study, 6th Edition

62%

of consumers are revisiting their priorities, mirroring the changing values.

72%

of consumers hop brands for sweeter deals.

82%

of consumers feel the impact from the cost of living.

80%

of customers treasure company experience as much as they cherish products.

65%

of customers expect brands to sync up with their ever-evolving preferences.

61%

of customers feel like statistics, not individuals.

75%

of customers expect fast service when sharing their data.

73%

of customers are eyeing better personalization with the technological advancements.

80%

of customers anticipate better experiences powered by their collected data.

Thanks.!

Abhinav Gupta
Salesforce MVP(8x) & Enthusiast,
Founder Concret.io